About SOOV

Who We Are

SOOV is a creative consultancy with a strategy-led approach to industrial design, lighitng design and user experience design. Founded in 2012, SOOV's growing team is a multi-disciplinary mix of experienced industrial designers, strategists and innovation experts. SOOV's work is end-to-end and spans design research, design strategy, concept design, design development, prototyping, production management,and product launch support. SOOV uses designer-led analysis, observation and research with an agile, iterative design process to produce compelling and beautiful products.

We work with the combined passion of creating design solutions to make people’s lives richer, and the commercial understanding to make them incredibly successful.

What We Do

We work on a diverse range of projects, and it is this diversity that not only keeps our team fresh, excited and engaged but also informs and enhances creativity through the transfer of knowledge and skills between disciplines.

Whether we are designing a single product, complete ranges, experiences, brands, environments or strategies, our blend of research, insight and design creates thoughtful solutions that succeed in their markets.


Whatever the job, the first thing we do is listen. Then we get to work, developing a straightforward and effective design strategy. We uncover a narrative that underpins our design process and forms the foundation of a meaningful product, space or experience.

We work with you rather than for you

Fundamentally we believe in working with you rather than for you. We host workshops, we get you into the studio, we work with your in-house design team if you have one. It’s all about complete visibility – creating a product together so there are no nasty surprises for you, and the product we develop nails the brief for your business and your users.

Contact us


+32 483028021

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SOOV 2019