About SOOV

Who We Are

SOOV is a creative consultancy with a strategy-led approach to industrial design, lighting design and user experience design. Founded in 2012, SOOV's growing team is a multi-disciplinary mix of experienced industrial designers, strategists and innovation experts. SOOV's work is end-to-end and spans design research, design strategy, concept design, design development, prototyping, production management,and product launch support. SOOV uses designer-led analysis, observation and research with an agile, iterative design process to produce compelling and beautiful products.

We work with the combined passion of creating design solutions to make people’s lives richer, and the commercial understanding to make them incredibly successful.

What We Do


All of our manufacturing, assembly and warehousing solutions are supervised by European management and are ISO2008:9001 certified. The secure facilities we offer ensure optimal IPR protection, and specialise in high-mix, low-volume manufacturing. Our capabilities include:

  • Product (re)engineering for local market requirements
  • Complex metal and plastic manufacturing
  • Proven network of suppliers
  • Integrated product development solutions
  • Prototyping and modelling
  • IPR management
  • Low-volume/high-mix manufacturing capabilities
  • Secured in-house and high-level assembly
  • Local certification
  • Warehousing
  • ISO9001:2008 certified



Is your product designed with the European consumer in mind? In order to create an optimal product-market fit it can be beneficial to redesign your product to fit better with local market requirements. In the majority of times this involves making small adjustments. We work together with local and international designers and can advise you in the redesign of your product.


Our in-house engineers can help you bridge the gap between Chinese product design and local market requirements and production capabilities. We also provide recommendations in relation to more cost-efficient methods and materials to manufacture your products in China.


As part of your product development process we can offer a wide range of prototyping and modelling techniques including 3D printing and foam modelling.


We specialize in high-mix, low-volume production of complex plastic and metal components. Over the past 17 years we have built up a strong and reliable supplier network and our manufacturing services include high quality surface treatments and precise manufacturing options, including metal processes e.g. extrusion, die-casting, gravity casting and sand casting. We also specialize in plastics, e.g. injection molding, blow molding, over molding and ultrasonic welding.


We have our own fully functional, modern assembly facilities located in the China . Our facilities are equipped with modern welding, assembly lines, a grey room assembly environment and a wide range of other assembly solutions.


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